Jun 24 2009
Andrea Branzi
Andrea Branzi has worked in collaboration with various companies in Italy which specialize in various design work. He has also managed to spread his designing talent to other companies that are based in other parts of the world.
In 1966 Andrea Branzi together with his friends Massimo Morozzi, Paolo Deganello and Gilberto Corretti formed the Archizoom Association. This group went ahead to come with various radical designs. The main objective of Archizoom was to show the rest of the world that there was no need to be radical. This is because radicalism more often than not achieves the opposite of what it intends to achieve.
Radical decisions are often made in the heat of the moment, thus they are always irrational. Andrea Branzi was the most influential member of the Archizoom. Due to his influence he was able to revolutionize the Italian design industry.
The Archizoom, an organization in which Andrea Branzi was a member, managed to design chairs that went against conventional design at the time. It is believed that Andrea Branzi was more concerned with the language of objects rather than focusing on the stylistic aspect of the objects.
As an architectural designer Andrea Branzi was used to dealing with practical aspects of design. However, later on he became more interested in theoretical aspects of design. He thus contributed immensely to architectural magazines and journals. He was a one time editor of the